Programme Overview
The programme is primarily meant to provide learners with the knowledge and skills that the
corporate and manufacturing sectors seek. It provides learners the ideal environment for
fostering their entrepreneurial aspirations and emerging future leaders. The course also
provides practical learning opportunities such as internships, case studies, and real-world
projects, which help students develop the skills needed to succeed in the workforce. The
programme also provides Specialization in the field of Marketing, Human Resource, Finance,
Data Analytics and Logistics, and Supply Chain Management to ensure in-depth knowledge
and skills in a particular area of business. The curriculum is structured in a way to provide
students with a holistic development that emphasises critical thinking for the business world.
Programme Specific Outcomes
PSO1: An understanding of all the functional managerial skills in organizations and the
management of all forms of resources.
PSO2: An in-depth understanding of the key business concepts, individual’s role in strategic planning to create and deliver consumer value.
PSO3: Provide opportunities to expand, explore and execute entrepreneurial competencies.
PSO4: A wider knowledge of both the micro-environmental and macro-environmental
forces that affect the firm’s ability to serve its customers.
PSO5: A clear and broader view of why firms engage in international business and why
international business growth has accelerated.
PSO6: A maturity to use the business knowledge in the larger interest of the community
across the entire globe.
Professional Scope
Graduates with a Bachelor of Business Administration (BBA) degree have a variety of
options for continuing their education and improving their employment prospects. The
following are some of the choices open to BBA graduates:
Master of Business Administration (MBA)
Master of Science (MSc) in Business Analytics
Master of Science (MSc) in Finance
Master of Human Resource Management (MHRM)
Master of International Business
Chartered Financial Analyst (CFA)
Certified Management Accountant (CMA)
Project Management Professional (PMP)
Chartered Secretary
Certified Public Accountant (CPA)
Career Options
BBA graduates can choose from a variety of careers in a number of different industries.
These are some of the most well-liked and sought-after employment paths for BBA
graduates:
Data Analytics
Entrepreneurship
Sales
Consulting
Operations Management
Human Resources Management
Finance
Marketing
Digital Marketing